Tuesday, February 05, 2013

About the Super Bowl

The Super Bowl is the annual championship game of the National Football League (NFL), the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather than the year in which it is held. For example, Super Bowl I was played on January 15, 1967, following the 1966 regular season, while Super Bowl XLVII was played on February 3, 2013, following the 2012 season.

The day on which the Super Bowl is played, now considered by some a de facto American national holiday, is called 'Super Bowl Sunday'. It is the second-largest day for U.S. food consumption, after Thanksgiving Day. In addition, the Super Bowl has frequently been the most watched American television broadcast of the year. Super Bowl XLV, played in 2011, became the most-watched American television program in history, drawing an average audience of 111 million viewers and taking over the spot held by the previous year's Super Bowl, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H.The Super Bowl is also among the most watched sporting events in the world, almost all being North American audiences, and is second to football (soccer)’s UEFA Champions League final as the most watched annual sporting event worldwide.

Because of its high viewership, commercial airtime during the Super Bowl broadcast is the most expensive of the year. Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. As a result, watching and discussing the broadcast's commercials has become a significant aspect of the event. In addition, many popular singers and musicians have performed during the event's pre-game and halftime ceremonies because of the exposure.

Nate Beeler / Cagle Cartoons
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