Friday, March 16, 2012

Become someone else

Found pic @BlackEiffel
The Campaign
Found pic @Mint Vinetu
This campaign, "Become Someone Else" by the Lithuanian Agency called Love, for Mint Vinetu, is a clever concept, well executed. Here is what they said about it:
"When one reads books, 
he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstorewhich sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas."

'Sharing the joy of reading'...
Mint Vinetu is a bookshop of used books, where good people meet. One can buy popular books recommended by others, in English or Lithuanian, cheaper. Read, while sipping mint or cinnamon tea, use free and fast wireless internet.

You might also like to read The joy of books...

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